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MCP Server · 28 tools

Connect AI to your SEO data

One URL. 28 tools. Works with Claude, ChatGPT, Cursor and any MCP client.

The Model Context Protocol lets your AI assistant call SerpDino directly — check rankings, research keywords, audit competitors, pull traffic data, all from a chat prompt. Same API key as the REST API.

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Claude · SerpDino MCP
Show me my projects and how they're ranking this week
U
C
🔧list_projects🔧get_keyword_rankings
Here are your active projects:
ProjectKeywordsAvg position7d Δ
Acme Corp1428.4+1.2
Blog network6712.10.0
Client — Pet store2485.7−0.4
Acme Corp moved up 1.2 positions on average this week. Want me to dig into which keywords drove the gain?

Drop this into any MCP client

Endpoint
https://serpdino.com/api/mcp
Authentication
Authorization: Bearer sd_your_key_here

Use your SerpDino API key — the same one you'd use for the REST API. Create one in Dashboard → Settings → API Keys.

Three ways to connect

Same API key, different transport. Pick the one that fits your workflow.

Remote MCP

Easiest — paste a URL

  • Zero install
  • Always up to date
  • Best for Claude (web/desktop), ChatGPT
Setup guide ↓

Local MCP

Run as a subprocess

  • Open-source — fork it
  • Works offline (against cached data)
  • Best for Cursor, Claude Code, CI
View on GitHub ↗

REST API

Plain HTTP

  • Any language, any framework
  • Full OpenAPI 3.1 spec
  • Best for scripts, integrations, backends
API docs ↗

Set up in your client

Pick your AI tool — most setups take under a minute.

  1. 1In the Claude web app, open Customize in the left sidebar.
  2. 2Go to Connectors and click + Add custom connector.
  3. 3Set Name to SerpDino and Remote MCP to the URL above.
  4. 4Open Advanced settings and paste your API key into OAuth Client ID.
  5. 5Save, then click the ⋯ menu in the top-right and choose Refresh tools list.

28 tools at your fingertips

Every SerpDino capability, exposed as a callable MCP tool. Your AI picks which to call based on what you ask.

Projects

· 5
list_projects

List all your tracked projects

get_project

Full details for one project including its keywords

create_project

Create a new project with a domain to track

update_project

Update project settings, schedule or competitors

delete_project

Delete a project and all its tracked data

Folders

· 2
list_folders

List all your project folders

create_folder

Create a new folder to organise projects

Keywords

· 3
add_keywords

Add new keywords to track in a project

remove_keywords

Stop tracking selected keywords

refresh_keywords

Trigger a fresh SERP check — uses balance credits

Rankings

· 3
get_keyword_rankings

Position history across all tracked keywords

get_serp_results

Full SERP snapshot for one keyword check

get_keyword_volumes

Search volume, CPC and competition data

Research

· 3
keyword_research

Discover keyword ideas with volumes, intent and trends

get_keyword_suggestions

AI-generated suggestions tailored to a project

get_keyword_ideas

Quick keyword ideas from a project's domain

Competitors

· 2
get_competitor_rankings

How a competitor ranks for your tracked keywords

compare_competitors

Side-by-side traffic comparison vs competitors

Performance

· 4
get_project_pages

Page-level ranking data with trend sparklines

get_pagespeed

Core Web Vitals & PageSpeed Insights for a domain

get_page_pagespeed

Per-page Lighthouse metrics for tracked pages

get_crux_history

Chrome UX Report (real-user performance) history

Traffic

· 1
get_traffic_stats

SimilarWeb traffic stats for any domain

Notes

· 3
list_notes

Timeline notes & annotations for a project

add_note

Add a dated annotation to a project timeline

delete_note

Remove a note

Account

· 2
get_capacity

Check account usage, balance and limits

export_project_report

Generate a full Markdown SEO report

Things to ask

Click any prompt to copy it, then paste into your AI.

Prompt copied to clipboard

Why use MCP instead of plain REST?

Both work with the same API key. MCP wins when you want your AI to do the work.

Zero-code agent workflows

Skip writing fetch() calls and JSON parsing — your AI picks the right tool and chains them. Build SEO workflows in plain English.

Works in five clients

Claude (web, desktop), ChatGPT, Cursor, Claude Code — one URL, same auth. No per-client SDK to learn.

Same key, no extra billing

MCP calls go through your existing API key. No separate plan, no per-token markup — only your normal SerpDino credit usage applies.

Streaming results

Large datasets (300-row rank reports, full SERP snapshots) stream as they generate. Your AI sees the data as fast as we can fetch it.

Open-source local server

The local MCP server is MIT-licensed. Audit it, fork it, run it inside your VPC — nothing is locked behind our infrastructure.

Built on the REST API you already trust

MCP is a transport — every tool maps to a REST endpoint documented in our OpenAPI spec. Switch between MCP and curl freely.

Frequently asked questions

Plug your AI into live SEO data

Start your free trial and get an API key in under a minute.

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