Local Rank Tracker for Google Maps
One position number hides the truth about your Google Maps ranking
Your business can rank #1 at its own door and be invisible three streets away. A single rank check will never show you that. SerpDino scans Google Maps from dozens of GPS points laid out around the business, in a real browser at every point, and reports the exact position at each one. Any business, no Google account to connect — about a cent for a full 5×5 scan.
No credit card requiredA Live Geo-Grid You Can Click
A real pizzeria in Brooklyn, scanned on three keywords. Switch the keyword, toggle the heat field, and click a point to see who ranks there.
The Cheapest Grid Scan You Can Buy
Every tool in this category prices the same unit: 1 credit = 1 point of the grid, so a 5×5 scan costs 25 credits everywhere. Two columns, because most competitors get cheaper on their top tier and we don't — our price per credit is flat.
The scenario: one 5×5 grid, 5 keywords, scanned daily for a month = 3,750 credits.
| # | Tool | $/credit, entry plan | $/credit, best plan | Scenario cost |
|---|---|---|---|---|
| 01 | SerpDinoflat $4.95/mo | $0.00041 | $0.00041 | $1.55 |
| 02 | GMB Radarfrom $15/mo | $0.00300 | $0.00200 | $11.25 |
| 03 | Local Falconfrom $24.99/mo | $0.00333 | $0.00317 | $12.49 |
| 04 | GTrack (Wiremo)from $19.99/mo | $0.00400 | $0.00123 | $14.99 |
| 05 | Whitespark Gridsfrom $10/mo | $0.00500 | $0.00308 | $18.75 |
| 06 | LocalVikingfrom $39/mo | $0.00520 | $0.00520 | $19.50 |
| 07 | Local Dominatorfrom $39/mo | $0.00780 | $0.00323 | $29.25 |
The cheapest tier among the tools above is GTrack Pro at $0.00123 per credit. We're three times cheaper than that without changing plan — and eight times cheaper than Local Falcon's entry tier.
The last column is the real point: the same credits also run your classic Google SERP tracking. Every other tool here is a local-only product, so its credits buy grid scans and nothing else. In the scenario above, $1.55 comes out of your $4.95 plan and 8,250 credits stay available for keyword tracking.
- Our credits reset each month. Unused credits roll over at Local Dominator (Pro and up) and LocalOptics; they expire at Whitespark, Local Falcon and GMB Radar, same as ours.
- BrightLocal isn't in the table. Their Local Search Grid is included in every BrightLocal plan rather than sold as an add-on, but the plans carry no numbers: the product page quotes "from $31/mo" while the pricing page lists all three tiers as "price on request". With no credit allowance published, there is no per-credit rate to compare.
- Prices checked 2026-08-11. This category moves; if you spot a stale number, tell us and we'll fix it.
Build Your Grid and See What It Costs
Every shape, size and schedule the tracker supports, priced as you set it. 1 credit = 1 grid point × 1 keyword.
- 25 points
- covers 4.0 km across
- 125
- credits per scan
- 3,750
- credits per month
8,250 credits left over from your $4.95 plan. Spend them on classic SERP tracking, or on more grids.
A broad head term will paint most of the grid grey — Google serves roughly 80–120 businesses per point, and a city-wide query is genuinely won by a handful of them. We learned that the hard way while picking a business for the demo above: Lombardi's in Nolita sits at #16 on its own coordinates for "pizza" and is absent from 38 of the 39 points around it. Geo-grids earn their keep on keywords with local intent.
Start your free trial and get 500 credits. That's 20 full 5×5 grid scans, and we don't ask for a card.
No credit card requiredWhy Our Numbers Match the Expensive Tools
Every Google Maps rank tracker picks a zoom level, and that choice decides which businesses show up at each point and in what order. We scan at a fixed 17z, and we arrived at it by measurement. BrightLocal publishes the proximity of every result it returns, so we ran the same keyword for the same business on the same six coordinates and compared both the rank and the radius directly. Six points, one keyword, three zoom levels. The table is the whole result.
| Grid point | BrightLocal | z13 | z15 | Our 17z |
|---|---|---|---|---|
| 1 (town centre) | #1 | #5 | #1 | #1 |
| 2 | #9 | #23 | #62 | #14 |
| 3 | #14 | not found | #39 | #20 |
| 4 (far out) | #10 | not found | #24 | #19 |
| 5 | #3 | #16 | #12 | #10 |
| 6 | #8 | #53 | #20 | #17 |
Same keyword, same business, same six coordinates. 17z landed closest on every single point, and on radius too: the median distance of the top 12 came out at 3.2 km for BrightLocal against 3.6 km for us on a dense point, 19 km against 19.6 km on a remote one. Our zoom is fixed and never adaptive — a scan you run today is comparable with one from six months ago.
Ads can't leak into your position
Google returns sponsored map results in a different node of its own JSON response than the organic feed. We read the organic node, so an ad above you cannot shift your number by one. It's structural, not a heuristic that guesses which card was paid for.
What a Geo-Grid Scan Shows You
Rank at Every Point
Your exact Google Maps position at each GPS point in the grid, instead of one blended number for the whole city
Coverage Heatmap
An interpolated field showing where you're strong and where you vanish
Visibility, SoLV & ARP
A weighted visibility score at every point, Share of Local Voice per keyword (the share of grid points where you sit in the top 20), and Average Rank Position behind both. Coverage is always reported separately.
Who Ranks Here
Click any point to see the full local list: every business ranked there, with its rating, review count and, where Google exposes it, its website
History Over Time
Every scan is stored, so you watch the grid shift after each change you make
Any Grid Shape
Square, circle, or hand-drawn custom points — 3×3 up to 21×21, which is 441 points at the top end, with a 0.5–10 km or mi step
Local Rank Tracking Terms, Defined
The vocabulary this page uses, and what each number actually measures.
- Geo-grid
- A geo-grid is a set of GPS coordinates laid out around a business, each one used as the origin of a separate Google Maps search. Instead of a single position for a keyword, you get one position per coordinate — which is what turns a rank into a map.
- SoLV (Share of Local Voice)
- Share of Local Voice is the percentage of grid points where a business appears inside the tracked top 20 for one keyword. It answers how much of the map you own for that keyword, and it is the number most agencies put on a client report.
- Visibility
- Visibility is a weighted score for a single grid point across all of its keywords. Each keyword contributes according to how high it ranks, so #1 is worth a full point and #10 about half of one. It is the value that colours each pin on the map.
- ARP (Average Rank Position)
- Average Rank Position is the mean position of a business across the grid points where it was found. It is always reported next to coverage, because an average of 2.0 found at three points out of twenty-five is a weak result, not a strong one.
- Local pack
- The local pack is the block of business listings Google shows above the classic blue links, drawn from Google Maps. A geo-grid scan reads the whole Maps feed behind that block, well beyond the three listings visible on a search page.
- Zoom level (17z)
- The zoom level is the map scale a scan runs at, written as a number followed by z. It changes which businesses Google considers nearby enough to return. SerpDino fixes it at 17z for every scan so that results stay comparable between points and over time.
How the Google Maps Rank Tracker Works
From business name to a live grid in under a minute
Find your business
Start typing the name and we pull it straight from Google Places. No Google login, no ownership verification, no waiting for a listing to be approved.
Shape your grid
Square, circle or hand-drawn points, 3×3 to 21×21, with a 0.5–10 km or mi step. Shape it to your service area instead of an arbitrary radius. The credit cost updates as you drag.
Add your keywords
Country is locked to the business location and the language is detected for you. You only touch it for places like Canada, Switzerland or Belgium.
Pick a schedule
Daily, every 3 days, weekly or your own set of weekdays, at the hour and timezone you choose. You can also run a scan on demand. Every scan is stored, so history starts building from day one.
No Google Business Profile connection needed
Most local tools ask you to connect your Google account and then charge per connected profile: Local Dominator caps it at 1 profile on its entry plan, 5 on the next and 20 on the top one. We never touch your account. Your business is identified by its public Place ID, the same one Google Maps uses. That means unlimited businesses on one plan whatever you pay, and it means you can grid a competitor exactly the way you grid yourself.
We're a tracker and nothing more: no posts, no review replies, no citation building. That's also why we never need access to your account.
Inside a Local Project
The everyday tooling around the grid, shared with every other project type in SerpDino.
Notes on the timeline
Pin a dated note to the project when you change a category, publish a landing page or push a review campaign, and colour it by importance. Six weeks later the grid movement has a cause attached to it.
Folders for client work
Group projects into folders by client, city or language. There is no cap on projects — an agency running forty locations keeps them sorted instead of scrolling.
Exact hour and timezone
A schedule is not just a frequency here. Pick the hour and the timezone the scan runs in, see the week laid out before you save, and switch any project to on-demand when you'd rather trigger it yourself.
Every scan kept
Positions, visibility, SoLV and the full ranked list at each point are stored per scan, so you can compare any two dates rather than only the latest run.
Local projects sit in the same dashboard as classic keyword rank tracking, on the same credits, and both are reachable through the API and MCP server.
Where Local Rank Tracking Works
If Google Maps serves a business in your country, we can grid it — no allow-list of supported cities, no per-market pricing.
countries in the business search, filtered by the one you're working in
result languages, detected from the business location and editable per keyword
grid step in either unit, so a US service area and a European one are set up the same way
Tracking classic Google results as well? The free SERP checker and traffic checker run on the same account.
What Makes Us Different
Everything a local SEO rank tracker should do, and nothing you have to pay extra for
Running on SerpDino Right Now
Platform-wide totals across local grids and classic keyword tracking, counted live. Local projects are the newest part of it, so most of this volume is classic SERP work — the same scrapers and the same credits run both.
More Than a Map of Pins
Two Numbers, and Neither One Lies
A percentage on a geo-grid pin is where a tool can quietly flatter you, so here is exactly what ours mean, on the same Brooklyn grid you just scrolled past.
SoLV, Share of Local Voice, answers "how much of the map do I own for this keyword": the share of grid points where the business sits inside the tracked top 20. That's the column below — one number per keyword, recomputed after every scan. It's the figure a client actually wants on a report.
Visibility answers the other axis, one point across every keyword, and it's what colours each pin on the map. It's a weighted share rather than a counted one: each keyword contributes how high it ranks, so #1 is worth a full point and #10 about half of one.
Both are built from your positions alone, so nothing moves because a competitor appeared or vanished, and coverage is always reported beside them rather than folded in. Ranking #2 for one keyword out of five must never read like a strong point.
One Credit Pool for Local and Classic SEO
Every other geo-grid tool is a local-only product. Its credits buy grid scans, and if you also track ordinary Google rankings, that's a second subscription and a second bill.
SerpDino runs both on the same credits. A 5×5 grid on five keywords, scanned daily for a month, costs about a third of the entry plan. The rest keeps tracking your regular keyword set, with SERP snapshots, AI Overview detection and competitor positions.
Nothing to switch on, no per-product tiers. Local projects and classic projects sit next to each other in the same dashboard.
Traffic and Speed Data, Included
A local business with a website is still a website. When your local project has a domain attached, you get the same Similarweb traffic panel and PageSpeed monitoring every classic project gets — visits, sources, engagement, Core Web Vitals — at no extra cost.
No local-only tracker ships this, because none of them look at your site at all. And site speed feeds the map pack too, so it belongs on the same screen as your grid.
Who Runs Geo-Grids Every Week
The four setups this tracker was priced and shaped for.
Local SEO agencies
Dozens of client businesses on one subscription, sorted into folders, each one shareable by link. No per-profile fee and nothing to connect on the client's side, so onboarding is a business name and a keyword list.
Multi-location brands
One project per location, the same keyword set across all of them, and grids sized to each catchment rather than to a head-office radius. Comparing branches becomes a question of coverage instead of anecdotes from store managers.
Service-area businesses
Plumbers, locksmiths, mobile mechanics — businesses whose customers are spread over a region rather than gathered at a door. Custom points follow a motorway or a coastline where a circle would waste half its credits on water.
Single-location businesses
A restaurant, clinic or salon that wants to know how far its pull actually reaches. A 5×5 grid on a handful of keywords costs a few cents a week and answers the question properly.
Why Local SEO Agencies Pick This Rank Tracker
Built by Local SEOs
We run geo-grids on our own clients every day. The tracker exists because the alternatives were priced like enterprise software and still hid the exact positions behind buckets.
About One Cent per 5×5 Scan
Three times cheaper than the lowest-priced tier anywhere in this category, and it doesn't depend on which plan you're on, because our price per credit is flat.
Re-scan the Moment You Ship
Changed a category, published a landing page, closed a batch of reviews? Trigger a scan on demand and watch the grid refill point by point while the counter climbs.
Full Local Pack Capture
Roughly 80–120 businesses per point, which is Google's own ceiling for a Maps query. Positions are exact numbers, never a "20+" bucket, so a rank of 78 is a real, reproducible 78.
Client-Ready Sharing
Share a local project by link. The client opens the same map, the same heat field and the same point detail you see. No export, no screenshots pasted into a slide deck.
Real Chrome, Real Maps
Every point is a genuine Google Maps render in a real browser at that point's coordinates. No cached dataset, no resold third-party API.
Truncated Renders Get Retried
Google occasionally hands back only the first screen, about 20 cards, and then stops serving pagination. A healthy render gives 80 to 100, so anything under 40 that hasn't reached the end of the list is retried instead of being written down as "not found". Rare — but in one spike we caught it on a quarter of renders.
Traffic Data Included
Similarweb statistics for the business's website: monthly visits, traffic sources, engagement, collected over time alongside your grids.
PageSpeed Built-In
Core Web Vitals and Lighthouse scores tracked continuously. Site speed feeds local ranking too, and here it sits on the same dashboard as the map.
Pricing
No credit card required
* 1 credit = 1 grid point × 1 keyword, or 1 classic keyword position update.
No credit card required
Advanced features for growing businesses.
Frequently Asked Questions
A geo-grid (also written geogrid) is the difference between one sample and a map. A normal check gives you one position, measured from one place — usually the middle of the city. Local results change street by street, so that single number is one arbitrary glance. A geo-grid scans the same keyword from dozens of GPS points laid out around your business and shows the position at each of them, so you see the shape of your visibility instead of a single sample of it.
1 credit = 1 grid point × 1 keyword. A 5×5 grid on one keyword is 25 credits, which works out at about one cent. The entry plan includes 12k credits per month, roughly 480 scans of that size, and the price per credit doesn't change on bigger plans.
500 credits, which is 20 full 5×5 grid scans, over 7 days. No credit card. For comparison, Local Falcon's free allowance is 100 credits and GMB Radar's is 300.
Almost always because the keyword is too broad. Google serves roughly 80–120 businesses per point, so for a city-wide term like "pizza new york" a non-dominant business genuinely isn't visible from most points. The grid is reporting reality, not failing to find you. Scan keywords with local intent and the map fills in.
A fixed 17z. Zoom decides which businesses appear at a point and in what order, so it can't be arbitrary. We validated ours against BrightLocal on identical coordinates, same keyword, same business, six points, and 17z came out closest on every point, both on rank and on the radius of results returned. It's never adaptive, so scans stay comparable over time.
Roughly 80–120 businesses per point, which is Google's own ceiling for a Maps query. Scrolling longer doesn't go deeper — a 150-second scroll budget came back with 98 results in our tests while a 48-second one returned 120, because Google starts throttling. Positions are exact numbers with no cap, so if you're 78th at a point you'll see 78.
Yes, in two ways. Click any grid point to see every business ranked there with its rating, review count and, where Google exposes it, its website. And because we identify businesses by public Place ID, you can build a full grid for a competitor exactly the way you build your own. Nothing about the setup is limited to businesses you own.
Square grids and concentric circles from 3×3 up to 21×21, with a 0.5–10 km or mile step, in either unit. 21×21 is 441 points; for comparison, Whitespark and BrightLocal both stop at 225 and Localo at 49. There is also a custom mode where you click up to 60 points anywhere on the map, which is what you want when a service area follows a motorway or a coastline instead of a circle.
No to both. There's no Google login and no ownership verification anywhere in the flow: you search for the business the way you would in Google Maps, and we identify it by its public Place ID. We're a rank tracker, so there are no posts, no review replies and no citation building. That's why the plan doesn't cap how many profiles you connect. There is nothing to connect.
Written and maintained by the SerpDino team. Every figure on this page comes from our own measurements against live Google Maps data, and the competitor prices carry the date they were checked.